
Swedish import H&M has done a good job of turning fashion on its ear by making great style both affordable and fun. To keep things fresh the retailer keeps thinking of new and better ways of partnering with names that we know. Their most recent effort—Fashion Against AIDS—has icons like Cyndi Lauper along with newbies like Katy Perry and hipsters like Pharrell among its lineup of designers creating tees and tanks to bring awareness to the cause. UK chanteuse Estelle has gotten in on the act too. Her Life Is Too Short racer-back tank ($12.90) combines substance and style. What’s not to love?
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